Looking back at MyQ Showtime Dubai 2025
23/10/2025
MyQ Showtime Dubai 2025 has come to a close, and what an unforgettable event it has been. From technical training sessions to inspiring presentations and an evening gala, MyQ Showtime reminded us why progress is built through collaboration.
Over two days, partners and MyQ experts gathered at the Pullman Dubai Creek City Centre to dive into the latest MyQ X and MyQ Roger advancements, share ideas, and celebrate innovation in the heart of the Middle East.
MyQ X Advanced Technical Training
Day one kicked off with an in-depth MyQ X Advanced Technical Training, led by Václav Salava, where partners from across the Middle East & Africa explored the latest MyQ X 10.2 innovations and got a closer look at how it all works behind the scenes.
The day was all about hands-on learning, practical demonstrations, and strengthening the technical expertise of our regional partners, ensuring they can deliver world-class solutions with confidence.
MyQ Roger in focus
Thursday morning shifted the spotlight to MyQ Roger, our cloud-native platform that continues to redefine the print experience. Attendees gained a closer look at MyQ Roger’s latest innovations, including cloud spooling, AI-driven integrations, and advanced reporting options.
The training sessions were dynamic and interactive, giving partners valuable insight into how MyQ Roger’s flexibility and scalability meet the growing needs of hybrid workplaces.
Showtime begins
As the sun set over Dubai, MyQ Showtime officially began at the Tawasul Ballroom. Partners gathered for an evening filled with insights, inspiration, and celebration.
Feras Halabi welcomed attendees, setting the tone for an evening that reflected both MyQ’s growth and its regional partnerships. Michal Grepl, highlighted why MyQ continues to lead in the Middle East and Africa through innovation, reliability, and strong partner relationships.
Later, Michael Grafnetter, Principal Security Researcher at SpecterOps, took the stage with “How to Ruin Your Security with a Printer” a sharp, real-world look at vulnerabilities in corporate environments and how MyQ helps prevent them.
Following the keynote, the spotlight turned to the future of MyQ, with an exclusive look at MyQ Next, our unified product experience that connects MyQ X and MyQ Roger into one seamless ecosystem. Attendees also got a first look at the upcoming PrintSharing feature in MyQ Roger.
The evening continued with partner awards, recognizing outstanding collaboration and innovation across the Middle East and Africa, and concluded with a gala dinner and lucky draw.
"Dubai Showtime 2025 was a celebration of vision, innovation, and connection. We shared our product roadmap, explored trends and security standards, and reaffirmed our commitment both from HQ and our incredible MEA team. We honored our partners, had meaningful face-to-face conversations, and most importantly, we enjoyed every moment of your presence. You are the driving force behind MyQ’s success. Thank you for making us your number one choice."
Michal Grepl, MyQ's CSO
Looking ahead
At its core, Showtime Dubai was about what MyQ does best: connecting technology with real people and results. To all our partners and guests who joined us in Dubai, thank you for your enthusiasm, collaboration, and energy. We look forward to seeing you again soon, because the future of MyQ is just getting started.